Outline a marketing strategy.
Your real estate agent should communicate to you their marketing strategy and the vehicles they will use to market your property. If your agent is not using social media to market listings they are behind the game.
Establish a Listing Price
Your real estate agent will begin your marketing strategy by establishing a listing price for you home. Louisville is currently a sellers market so pricing and location are extremely important in today’s market.
Your real estate agent will start with professional photography of your property. This will set the tone for buyers’ expectations, and your pictures are the first indicator as to if you are a professional or not. Quality pictures let the buyer fall in love with the property before they get there.
Before anyone sees any pictures, your real estate agent will have to do several other items to get your property ready to list. Your real estate agent will list your property in the MLS (multiple listing service). This an exclusive service for licensed real estate agents to have access to inventory on the market. It is from the MLS that sites like Zillow and REALTOR.COM pull their information. Your real estate agent should also have accounts on the major sites like Zillow to get the information about your property out, quickly and efficiently. Once loaded in the system, your real estate agent will, systematically, work through those sites to push your listing out to any buyers who may be interested. Reverse prospecting is a tool within the MLS which allows agents to send emails to anyone who has a search set for your home’s particular criteria.
Marketing Your House for Sale
There are several antiquated marketing techniques that are still used today, namely direct mailings, massive print and open houses, which we choose not to do. I would not discount a real estate agent whether they did or didn’t use these methods but I would want to know their reasoning. With information bursting at us from all directions, print media is falling off drastically and has little return on investment. The attention for people buying a home is on the internet and, more importantly, on social media. Your agent can get a disproportionate amount of exposure to your property, using social media channels like Facebook and Instagram than they ever could with direct mail and print ads.
A Caveat on Open Houses
Lastly, a note on open houses. I STRONGLY ADVISE AGAINST THEM! They had a place ten years ago but I find little value in them today. If someone is truly interested in your home, they will schedule a showing with an agent. Opening your home up to the free world invites serious safety concerns for you property and the individuals in your home during the open house. Even two real estate agents cannot adequately man traffic that would be in and out of your house during this time. I do not judge who still uses open houses as a part of their marketing strategy but remember, they are for agents to pick up clients; a liability to property and person and, frankly, antiquated in today’s age.